Poetic AR is a project developed by Imagination of Things to investigate the artistic uses of augmented reality and to experiment with its overlapping possibilities with poetry and spoken word art. As a play studio, we are interested in it the metaphorical power of the technology, but also in a quest to bring a new set of content on the social media platforms where most of the content generated using it lives. 

We use augmented reality as a creative tool with an approach filled with play and poetics. To create prompts to challenge what our phone camera can see, breathe meaningful moments into overwhelming social media platforms, and invent new metaphors for our reality.  Meta-versing.
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Besides the creation of poetic AR experiences and collaboration with poets and spoken word artists, we also organized a workshop.

Though today AR is interpreted as casual, ephemeral visual experiences, as a medium it is a powerful invitation to blur boundaries and create alternative worlds and narratives. We are interested in what can emerge by bridging older modes of self-expression, such as poetry, storytelling, games, performance, with newer forms of shareable, interactive, spatially aware methods. Linguistic expressions can now interrogate spatial ones, analogies can become literal, performers can enjoy a multiplicity of identities.

Our chosen AR tool: Lens Studio

We are using the creative tool developed by Snap because of its advanced capabilities, intuitive interface, and how its ecosystem fosters a creative-driven approach.

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